Since the first released, beats by dr.dre headphones has been linked to Fashion. Its sound quality is excellent; however, Monster sets an idea and concept to its products that: First it is Fashionable;then it is a pair of Headphones. Usually, people would buy something they do not need just for not being OUT. People use headphones widely in daily life; however, seldom someone will buy headphones just for not being OUT. All Monster wanted was to produce a "Fashionable Product" based on the idea of Fashion.
At first, Monster found a Grammy Awards winner Dr. Dre, discussing how to produce a fashionable headphone product. They finally set their aims in the Hip Hop category. As Hip-Hop & Rap is an important branch of nonlocal American fashionable culture, there are many rapper products and Hip-Hop & Rap culture consumer goods in America. This is a market full of strong public appeal and easily attracting the youngs to join and get fascinated.
Like cars having luxury brands, based on high starting point Monster released its first headphones - Beats Studio, and kept its marketing strategy of Fashion. In view of Dr. Dre's popularity in America, Studio headphones soon received much attention. And because of its excellent quality and built-in amplifier headphone design, Monster Beats Studio can easily drive iPod - the most popular MP3 player in America. Monster Beats received a lot of praise, and, more and more famous people began to choose Beats Studio as their company. It is not because that Beats Studio is better than that of other brand in the quality aspect, but Studio has been labeled itself Fashion since its beginning. For these famous people, they need to keep themselves fashionable at all times and they need a pair of good quality headphones too; thus, Beats by dr.dre Studio headphones become their choice.
As a fashionable product, it must have a fashionable and unique appearance. As the first product of Monster by dr.dre headset, head-wearing type headphones come to the world. Before the very Monster headphones, headphones could be roughly divided into two types: one is high-end professional-
It is scarcely imaginable that someone fashionable wears a pair of big headphones without any fashion elements and wanders through the streets. However, Beats Studio comes at the right moment. First of all, Beats Studio has the moderate appearance, and taking American people' body size into account, Studio has the moderate size. In the respect of wearing, though the built-in amplifier headphone designed Studio is a little heavier than normal headphones, you will not feel tight. As a kind of high quality headphone, Studio is very comfortable to wear --- On-Ear memory foam and comfortable feeling leather. The unit shell has been done with high-light-reflecting processing. Though this process is challenge - easily to get fingerprint, Sudio's light-reflecting is very skillfully as it is not reflecting light like a mirror and we will not easily notice that the shell gets fingerprint actually.
Secondly, beats by dre has designed a simple and easy-remember Logo for its own brand headphones. Complying with those mainstream fashionable consumer goods such as McDonald's and Nike, they all have their won outstanding Logo as their company logo. These easy-remember logo make people tell these branded merchandise from others on the street or among similar products easily. In contrast, some other main world headphone brands, for example, Sennheiser and Audio-Technica, lack such a sharp logo.
Last but not least, in the respect of wire design which Monster does best, their designers also stopped the unique branded design, for example, the above optional high-rank "Monster Wire", it has the same red coat just as the Studio. Going with such an outstanding wire, how couldn't the Studio catch passers-by's attention?
Monster beats by dr.dre has been founded for decades; however, it takes only about two years to successfully run the headphones business. And at the end of 2008, Monster has become the No.1 selling brand on the American native land. Many stars use Monster product and there comes the strong wind of Monster.
It doesn't matter that you do not know Sennheiser or Audio-Technica. But if you do not know Monster today, then you are OUT! When Kobe was fined US$10,000 because of his wearing Beats Studio on the press conference, when stars such as LeBron James and Lady Gaga wore Monster Beats headphones in public places, as a young person today, you cannot disregard for Monster, just like that it is impossible that you do NOT know Nike.
Headphone orientations are many and varied; however, headphones are seldom connected with fashion. For years, headphones seems to fail in being a fashionable sign, which is similar to that effect caused by Sony Walkman and Apple iPod - in the past we did doubt that if such little articles hanging on the ears could become a necessary fashionable decoration on people's ears just like other ornaments such as necklace or earrings; while Monster Beats, which started to release headphones in 2008, only takes about one year to "fulfill this dream" which many other headphone brands could not in the past.
Monster company successfully combines popular words such as fashion, sport and rock with its headphone brand tightly, attracting a lot of young consumers who pay attention to fashion and trends. Of course, the influence of Star users should not be neglected, either. When you see that Kobe wears the Monster Beats Studio on the press conference after the game, I think you could not neglect that and you will absolutely go to find out what the product is exactly.
If you are Dre fans, if you are NBA fans, if you are hip hop or jazz fans, if you love music, if you are fashioner, i recommend the beats Studio headphones to you . today, BigTimeStore provide a big discount with them, and they are only $65 to $129 for free shipping your home, it is good christmas and birthday gifts to you or your friends. i think it is surpise if you friends recevied them.
