Why are Olympic swimmers coming out wearing beats by dre headphones?

Spectators at the Aquatics Centre were left disappointed after several swimmers walked out to the pool wearing noise-cancelling headphones – blocking out their cheers.Sun Yang, who went on to win a gold medal, was one of several seen wearing the Beats by Dr Dre headphones at the swimming finals on Saturday night – even though fans had travelled from China to cheer him on.

The headphones, endorsed by US rapper Dr Dre, are designed to block out all background noise.Athletes are said to favour them because they allow them to focus in the moments before they take them off to swim.But fans expressed dismay on Twitter, with one writing: 'Take them off and soak up the atmosphere you idiots.'
American swimmer Michael Phelps has been seen several times wearing the headphones while training and it seems they have now become something of a trend among Olympic swimmers.Ella McSweeney wrote on twitter: ‘if I was a fan whith travelled to support a swimmer who then appeared with headphones on, I’d feel like being a bit quiet.’
Another wrote; ‘Why are these swimmers coming out wearing headphones? Take them off and soak up the atmosphere you idiots.’
Nicholas Veevers ‏added: ‘I see the Beats dre headphones pandemic has spread to swimming now. Leave them in the locker lads, you must’ve had an extra 30 seconds of tune.’
As well as disappointing the fans, the swimmers who wore the headphones are likely to have left Samsung, the official technology sponsor of the games, somewhat miffed.
Taking them off: Yang removes the beats by dre headphones before the race. However fans are unhappy that the swimmers are not hearing their cheers ahead of the races.
Beats by Dre headphones are owned by one of their fiercest corporate rivals, HTC.
Last night a LOCOG spokesperson confirmed that Beats by Dre were not an official sponsor. ‘It must be that the athletes just like them,’ a spokesperson said.
Nobody at the company Beats by Dre was available to comment on whether the headphones had been given to athletes for free.

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