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2014年6月19日星期四

FIFA bans Beats by Dre headphones at the 2014 World Cup

For fans, the FIFA World Cup is something of a festival; a celebration of the beautiful game in a competition packed with the finest talent on the planet. But for corporations, it’s also a significant advertising opportunity, and while Korean outfit Samsung tends to spend much more than any other tech company in showcasing its continual cycle of new releases, Sony has struck a deal to advertise its products during the FIFA World Cup 2014 in Brazil.

Banned from the pitch by FIFA for licensing reasons, the bulky Beats headphones are a favorite for many of the world's top players, making the World Cup a huge unofficial ad for the company acquired by Apple last month. According to a report over at Reuters, players cannot be seen using Beats by dre headphones as a direct competitor of Sony’s in this field. So in the build-up, during the interval and through the course of the aftermath of matches played, you’re unlikely to spot a player rocking Beats, even if this trend is, throughout the upper echelons of the game, very much in vogue.

The Cupertino’s recent acquisition of Beats Electronics may have made sense from a business point of view, but it’s no coincidence that many celebrities have been spotted wearing Dr. Dre and Jimmy Iovine’s iconic brand, and while football / soccer players can regularly be seen with a pair of Beats around their necks. World soccer stars are not immune to the trend — players like Neymar, Wayne Rooney, Cesc Fabregas,and Luis Suarez have all been spotted in the loud headphones (loud as in colorful — in terms of audio, you don’t want to turn them up too loud because that will make them sound worse).

Neymar wore them as he stepped off the bus at the Castelao stadium of Fortaleza for Brazil's last training season on the eve of their match with Mexico on Tuesday. Suarez had them wrapped around his neck as he joked with his Uruguay team mates during a break at a recent practice.But soccer world governing body FIFA's licensing agreement with rival electronics maker Sony means players have to take them off when they are in World Cup stadiums for official matches and media events.



"When fans see World Cup athletes wearing Beats in their downtime, by choice, it has as much impact as seeing them lace their Adidas or sip a sponsored beverage," said strategist Ellen Petry Leanse, a former Apple and Google executive.

"Maybe more, actually—Beats isn't a sponsor, so the message is more authentic and credible."

Acquired by Apple for $3 billion, Beats Electronics is known for "guerrilla marketing" tactics to bypass licensing barriers. During the 2012 Olympics in London, for instance, the company sent thousands of free headphones to high profile athletes including the U.S. basketball team and the entire British delegation, outsmarting official sponsor Panasonic. Officials at Beats were not available for comment on their strategy at the Olympics and this World Cup.

Sony this month issued all players participating in the World Cup with a free set of its own headphones they can take to the games. But so far few players have been spotted with them wrapped around their necks.

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2013年5月16日星期四

Top 10 Best Noise Cancelling Headphones

One of the most irritating things about business travel – of air travel in general, really – is flying when your seatmate is a crying baby or a non-stop chatter and you’re trying to work, sleep or just enjoy the in-flight entertainment.But even when you’re not sitting next to a teething infant or gabby neighbour, the hum of the plane engine can be distracting.Whether you need complete silence to get that report done before you land, hope to catch up on some sleep during a cross-country red-eye, or simply want all outside noises blocked so you can watch Casablanca in peace, noise-cancelling headphones can help.

According to data provided by FindTheBest – a data-driven comparison engine – when consumers are looking to purchase headphones, the most common feature they search for is noise-cancelling functionality. Fifty-two percent of consumers researching headphone features look into noise-cancelling functionality; that’s more than the amount of searches for the next three top researched features: Wireless (20 percent), microphone (18 percent) and volume remote (11 percent).
But there are several other factors to take into consideration when looking for a quality set of headphones for business travel – from the weight and style of the headphones to its frequency range and sensitivity. The headphones below are the top Smart Rated noise-cancelling headphones; the Smart Rating takes into consideration product features – including the features above – as well as the reviews and ratings of experts. Here, we review our choices for the ten best noise-canceling headphones.

1.Beats by dre studio headphones

Active' battery-powered noise-cancelling design offering cutting-edge style and looks, Monster engineered Beats by Dre Studio headphones to provide mild isolation from outside noise and powerful bass-driven sound inside your head. Killer low-end takes the forefront with big punch and solid tone making this a good Noise Canceling model. The gloss black/red or platinum white cosmetics has you looking as clean on the outside as the pristine jams within. The devices are available for $65 to $129 at Wholesaleonlinemart online shop!



2.Bose QuietComfort 15 Acoustic Noise Cancelling Headphones

The Bose QuietComfort 15 Acoustic Noise Cancelling Headphones offers superb noise cancelling features that limits noise across a wide range of frequencies, leaving you with nothing but clear and lifelike sound. With the added comfort of the around-the-ear fit these headphones are the perfect travel companion for frequent flyers. As an added complimentary bonus, these headphones come with a cable and remote for control of your iPhone or iPod, a microphone for hands-free calling on your iPhone, and a carrying case to seal the deal. Logging lots of travel time in the air? No need to be concerned as these headphones take AAA batteries, giving you an average of 35 hours of uninterrupted listening pleasure. Price: $105 to $135 at Wholesaleonlinemart.


3.Sennheiser MM 400-X Wireless Bluetooth Travel Headphones

The Sennheiser MM 400-X Headphones are in a league of their own offering wireless capabilities with Bluetooth 2.1 advanced A2DP profile. There is a built in, invisible, microphone for 2 way conversation. This headphone set is ideal for flight travel as it comes with a direct cable for in-flight use on aircraft and has a collapsible construction for ease of packing and transportation. In addition these headphones come with a two year warranty. price: $269.95

4.Beats By Dr. Dre Executive Over-The-Ear Headphones

The Beats Executive headphones has a sleek aluminum body and soft ear cushions for listening comfort.  Beats by Dr. Dre has Active Noise Cancellation (ANC) and custom EQ to  reproduce deep bass and true mids.  The headphones come with a 3.5-mm audio cable, 1/4-inch audio adapter, an airline adapter, in-line control and mic cable, and a hard shell carrying case.Price: $88 to $114 at Wholesaleonlinemart.com.



5.SOUL by Ludacris SL150CB High-Definition On-Ear Headphones

The SOUL by Ludacris SL150CB headphones have advanced driver and circuitry design for some solid bass, clear miss, and highs.  The headphones also have full ear cup articulation for a comfortable fit and has a tangle-resistant cable for easy cable management.

6.Sony MDR-NC200D

The Sony MDR-NC200D headphones has up to 98.2% ambient noise reduction at 160Hz and has 3 modes for noise-cancellation: airplanes, bus/trains, and office.  The headphones have a compact and foldable design.  They also have an inside microphone on each earpiece to capture exterior sound waves.  The headphones support up to 22 hours of noise-free listening.

7.Panasonic RPHC200K Noise Canceling Headphones

Also ideal for traveling, these headphones by Panasonic come with a carrying pouch to minimize wear and tear. The headphones were designed to reduce outside noise by 81 percent, so you can listen to your favorite tunes without much outside distraction, making them the perfect noise cancelling headphones for airplane trips. They also come in a variety of colors.

8.Audio-Technica ATH-ANC7B QuietPoint Active Noise-Cancelling Closed-Back Headphones

These headphones reduce distracting background noise in the office, on a plane or in your home by 90 percent. They are lightweight and compact, so they are a great choice for a road warrior. In fact, they come equipped with a specialized airline adapter for connecting to in-flight entertainment systems. Ear cups have recently been redesigned for greater comfort.

9.AKG K 495 NC

The AKG K495 NC are 'active' noise-cancelling headphones featuring the kind of sonics and advanced features that has made these Austrian headphone mavens world-famous. Excellent sound quality for the NC category brings a clearly "AKG" sense of focused detail resolution to the mids/highs supported by non-obtrusive bass. Brushed metal parts for extra long-life durability, quick-detach cables in 2 different lengths, handy USB charging, and super-soft ear cushions provide a sumptous listening experince on your travels. 3-D axis folding headband collapses into provided AKG case for transit.

10.Sennheiser PXC 450

The sound of the Sennheiser PXC450 noise-canceling cans is quite good with a slightly withdrawn mid-range and well-balanced response otherwise. The noise canceling feature is highly effective and provides a significant reduction in outside noise during airline travel. The PXC 450 includes a "talk-through" button that allows you to hear someone chatting with you without removing the headphones. Operates from 1 AAA battery and also functions in normal 'passive' mode without batteries, so you'll never be without your music.

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